Amusingly I found the above article while visiting Figby a news aggregation site. The article appeared in the right hand column three times from three different sources which just underlines the importance of the following excerpt:

		<blockquote>
			<p>
					"The syndication method is an interesting one because it presumes
					that there is no readership overlap to devalue the information,"
					Mardle adds. "However, the Internet is an excellent multi- channel
					delivery system and I will quickly discover that the information has
					massive overlap because it is syndicated, which will naturally devalue
					all the places on which the information is repeated." If a consumer
					is checking six or ten sites a day, he suggests, they would expect a
					wider range of information or they would be unlikely to return.
			</p>
		</blockquote>