Making Revenue from Content Syndication

Is Content Syndication A Viable Revenue Stream?

The other benefit of syndication, many analysts believe, is increased traffic. But Mardle cautions against using such metrics. “We have seen the idiocy of “quickly building traffic” as a business objective. That is what killed most of the dotcoms. Traffic doesn’t mean squat, it is not the same as audience. Got to get that across,” he says.

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