Amusingly I found the above article while visiting Figby a news aggregation site. The article appeared in the right hand column three times from three different sources which just underlines the importance of the following excerpt:

                    "The syndication method is an interesting one because it presumes
                    that there is no readership overlap to devalue the information,"
                    Mardle adds. "However, the Internet is an excellent multi- channel
                    delivery system and I will quickly discover that the information has
                    massive overlap because it is syndicated, which will naturally devalue
                    all the places on which the information is repeated." If a consumer
                    is checking six or ten sites a day, he suggests, they would expect a
                    wider range of information or they would be unlikely to return.


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